A Beginner's Guide to Online Marketing

A Beginner’s Guide to Online Marketing

Online marketing uses the internet to promote your businesses products or services in order to increase your customer base.  This type of marketing isn’t just for ecommerce anymore every business needs to use online marketing if they want their business to succeed.  You may not be selling anything online but tools like search engine optimization are still needed to help your brick and mortar business to bring in clients.

The scope of online marketing is pretty wide and it includes things like search engine marketing, PPC (pay per click), and social media campaigns.  Here is a beginner’s guide to online marketing.

Search Engine Optimization

SEO aims to make your local business rank higher on various search engines.  When someone does a search for your product or services the higher your business is on the results page the better it is for you.  Most people will choose one of the top three results so it is important for your business to be there. SEO can make a business a LOT of money when you rank well.  For example, Law Firm SEO makes lawyers BILLIONS of dollars every year.  A firm in a big city that ranks well can make tens of millions of dollars per year off of one website ranking well in Google!

Pay Per Click (PPC)

PPC is a very effective method for generating instant traffic to your website or to your business and if done effectively it can bring you plenty of customers.  PPC campaigns are where you bid on keywords that people use to search for your goods or services.  The cost of the campaign will depend greatly on the competitiveness of the keywords.  There are keywords that run for more than $100 for every click while others can be as little as $.01.  Here is a video explaining how PPC marketing works.

Social Media Marketing

Social media marketing is fairly new in the marketing game but the ROI can be tremendous.  Using platforms like Facebook and Twitter gives you the ability to connect directly with your audience.  Social media can help you build your brand, show your products to customers, interact with customers and attract more buyers.  Social media is a way of life and if you’re business isn’t there you will be left behind.

Email Marketing

This was one of the earliest forms of digital marketing and it is the sending of target and personal messages to those who have subscribed to your email list.  Email is still a valuable way of staying in touch with your customers and it allows you to make them aware of new blog posts, as well as promote new offers or products.

Having a better understanding of online marketing in its various forms can help you put together a workable plan to promote your local business.  Online marketing has become the backbone of small business marketing with having a better ROI than traditional methods have had in the past.

Creative Ways to Promote Your Business

Creative Ways to Promote Your Business

Most business owners have a desire to make a difference to their customers with the products and services that they offer, but struggle with the sales and marketing portion of running a business.  Even if marketing was part of your job with another organizations marketing your own business comes with a whole other level of stress.  Here are some creative ways to market your business.

Milk your contact list

When you first start out the hardest part is to get some clients, sit down and make a list of people you have made both socially and through professional connections.  You know far more people than you think that you do.  There are probably more than 100 people that you can let know that your new business is up and running.

Networking events

There are opportunities to network just about everywhere.  Sometimes there are structured networking groups like Meetup, BNI or your local Chamber of Commerce other times you have groups that are less formal.  There are also professional associations where you can connect with other business owners.  Networking groups work best when your business caters to other businesses.


Creating a blog and writing posts for your business is a great way to connect with your audience.  Blogging along with writing for local paper, magazines and professional journals gives you a much wider audience to introduce yourself and your business.  Writing is now easier than ever and many publications have forms for submitting articles directly online.

Public Speaking

If you are in any type of service industry such as law, accounting or coaching just to name a few then public speaking can be cost effective and an efficient way to market your business.  Yes it will require some organizing putting an event together but you can do it often.  The idea of public speaking may scare you to death but it is a skill that will serve you well in the future.  If public speaking is simply too terrifying a prospect then you might want to try a podcast instead.

Creative Business Signs

When people drive by an interesting or creative sign, it helps the business that put up the sign.  There are many competing things to our attention span, so just getting any custom business sign won’t do.  We recommend checking out Dallas sign companies to get help in the DFW metroplex (or within Texas) with your signs.

Trade shows

Trade shows can be expensive but they can be well worth the investment and these are great for product based businesses.  If you have a service based business you don’t have to invest tons of money in setting up a booth and putting together an exhibit, you can show up as a visitor with some business cards and make some connections.

You have lots of options when you start your marketing campaign and don’t be afraid to get creative and think outside the box.  Start with at least three different channels that you’re comfortable with and grow from there.  Look for what will have the biggest impact on your business while costing you the least amount of money.